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The 3-climate tech problems - #1: media šŗ
This week: we might have a problem with climate tech media
Andrea Vassallo
May 12, 2024
In few words š¬
Climate tech needs a different approach to public narrative compared to the traditional non-climate tech one. How can we do it? By integrating more data in how we explain climate technologies. And we can learn from an exceptional case study.
Hey there š
Welcome to week #17 with The Climate Tech Business!
This week marks the beginning of a 3-posts series on āthe 3-climate tech problemsā.
And yes, this series is a direct reference to this (because I liked the show, I recommend it if you are into sci-fi stuff š½)
Why did I decide to write it?
Because Iāve noticed that the ātechno-optimistā euphoria surrounding the climate tech space can hinder the perils of blind and shortsighted research of the one magic solution to climate change (which unfortunately doesnāt exist).
Hence, a reality check on what can prevent this from happening might be a necessary stop in the journey of this newsletter.
Today, Iām going to discuss with you about problem #1: media šŗ