Decarbonization is a megatrend

Why is decarbonization so important?

Decarbonization is the new frontier that will drive the creation of the low-carbon economy.

The price of climate altering emissions has already become a burden that many organizations can’t bear anymore. And I’m not talking only in the terms of the “nature-cost” of this transaction. Today, high emissions can also imply a high economic cost to big brands and corporations.

Decarbonization is now being pushed forward as the necessary solution to drive cost optimization, build resilient physical infrastructures, and position brands in the market that will become the point of reference for customers for their purchases.

But let’s not forget that this is also about a planetary emergency.

If we want to achieve net-zero emissions by 2050, as highlighted by the International Energy Agency (IEA), we need to reduce to 0 our almost 34 gigatons of annual CO2 emissions.

At the time I’m writing this email, many plans and roadmaps have been established. But the question is: will we be able to achieve them?

Today, we are going to start a journey to dive deeper into the topic of decarbonization to explore why it is becoming the megatrend that will revolutionize industries and global markets.